Home - Where to start Investing

Want to invest, but don’t know where to start?

You’re not alone. With so many investment platforms out there, choosing between them can feel overwhelming. That’s why we do the hard work, helping you discover the right option for you.

Because we believe everyone – no matter your wealth, background, age, gender or race – should be empowered to grow your money. And experience tells us you can build wealth by investing, starting from as little as £1 a month.

Take the quiz

Find the confidence to take the first step.

Where to Start guides you through the first steps of whatever investment journey you’re on, guiding and motivating you to find the perfect platform for your:

• General Investment Account
• Stocks and Shares ISA
• Lifetime ISA
• Junior ISA
• Pension

Take the quiz

Why use where to start

Find the right investment for you.

Use the only personalised online tool that analyses your aims, attitudes, understanding and finances to show investment opportunities that make sense for you.

Get expert insights.

Discover a platform you can trust, summarised by an investment professional with over a decade’s experience growing people’s wealth.

Make growing your money simple.

Save time and be empowered to make an informed decision with a few simple questions that help you choose the right investment, without intimidation or embarrassment.

Get the best deal, guaranteed.

Feel confident you’re getting the best available rates, plus sign-up bonuses and other perks, thanks to our close (but always neutral) partnerships with investment platforms.

Our founder has helped people grow their money for a decade.

Eleanor didn’t come from money, but she saw the freedom it can buy. After breaking into the world of banking against all odds, she’s making it her mission to help others like her create a better financial future by showing them where to start.

Read her story

Find an investment in quick, easy questions

Take the quiz