Historically over the last 20 years the FTSE 100 – which is a relatively low-risk investment – has returned almost 7%* a year. Compare that to savings interest rates and it’s clear investing is a smart move.
For too long, investing’s been considered an activity for the wealthy (and, let’s be honest, old). But we’re here to shake things up and make investing accessible to everyone – no matter your wealth, background, age, gender or race.
Where To Start is a smart but simple tool that helps you choose the investment platform that’s right for you. Just answer a few questions about your investment aims, and we’ll show you the best options that meet your needs. You don’t need any investment expertise to use it, and you can start with as little as £1.
Just so you know: the information we share isn’t financial advice – you should always check to make sure an investment is right for you and if you feel unsure on making your own financial decisions, then please consult a financial advisor..
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Whatever your goal (and however much money you have), we help you learn how to grow your money. Whether it’s boosting your savings, planning for retirement, or setting up your children for the future… We’re here for you at every stage in your life, turning investing from “WTF?” to WTS.
Follow us on social media for investing tips and tricks, and get a digestible weekly email that helps you understand what’s going on in the market. No intimidating lingo, no barriers to entry, and no such thing as a silly question.
In fact, money was a contentious issue in Eleanor’s house growing up. But after winning a funded place at a private school, she saw the freedom it can buy: the experiences, the opportunities, the security. So she decided she wanted to make it herself.
Eleanor took on extra A levels so she could study Economics at Bath University. Having experienced a year in industry at The Bank of England during her course, after graduating she was headhunted to lead the European division of stores at Victoria’s Secrets.
Eventually, her career led her to work for Coutts private bank and wealth management as a portfolio manager, gaining IAD level 4 and PCIAM level 6 and being shortlisted for Rising Star of Investment Banking Under 30 along the way. But during her five years at the firm, she became increasingly aware of wealth inequalities.
Eleanor decided to do something about it. She launched Instagram account @sqHERmile to empower women to learn and talk about money. Every day she got dozens of messages asking her where to start with investing… The seed was planted.
But it wasn’t until she was looking for a Junior ISA for her son that the idea for Where To Start really came together. Despite her experience and expertise, Eleanor found herself confused by the many different account features and benefits. Perhaps it was sleep deprivation… But if she found it challenging, how must others feel?
That was the push she needed. Based on the hundreds of questions she’d been asked through @sqHERmile, she built a comparison tool that would help anyone and everyone decide on the best investment options for them – no matter your gender, age, race, background, or how much money you have.
Her vision? To make sure anyone who wants to invest knows where to start
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*Data from November 2022. Total Shareholder Return calculated from index level movement + average dividend yield. Sourced from the Motley Fool
