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Cookie policy

Last updated – 9th March 2026 

1. About us 

This policy sets out how we collect and use cookies when you visit our website www.wts.co.uk (Site). The Site is operated by World Tax Services UK Limited (WTS UK, we, us, our). We are a limited company registered in England and Wales (CRN: 16789955), and have our registered office at 3rd Floor, 1 Ashley Road, Altrincham, Cheshire WA14 2DT. 

You can contact us at ukenquiries@wts.com 

2. What is a cookie? 

We use cookies on our Site and we will ask your consent to our use of cookies when you visit us.

A cookie is a small file of data that is saved to the computer or device you're using when you visit a website. When you return to that website, the data in saved cookies is accessed and used to identify you and your preferences. No personal information (e.g. name or address) is stored in cookies.

Cookies are device based. This means that if you use our Site on your desktop and on your mobile, cookies will be saved to both devices.

3. There are different types of cookies 

Persistent (long term) and Session (short term): We use both. 

Persistent cookies remain on your device after you have closed your browser window and help us to remember you when you return to the Site. Persistent cookies have expiry dates but you can also choose to delete them through the browser you're using.

Session cookies exist on your browser whilst you are visiting a particular website and are deleted when you close your browser. 

First Party and Third Party: We use both 

First party cookies are those set by the website you visited. All other cookies are third party. 

We only work with trusted partners when using third party cookies. These include performance cookies, which help us track visits or revenue to partner websites, analytics cookies (i.e. Google Analytics) which help us understand how much web traffic or app traffic we are receiving, and marketing cookies (e.g. LinkedIn, Google) which help us track the performance of our marketing campaigns, remarket similar products or services to you (including via social media), and create 'lookalike' audiences to find new customers. If you view content (i.e. a video) powered by a third party on our website (i.e. Vimeo) they will set their own cookies on your browser. All our partners have their own cookie policies, which you can refer to.

If you prefer not to see online advertising that markets products or services to you based on your online behaviour, you can visit one of these websites to opt out of interest based advertising from many companies, some of whom we work with https://optout.networkadvertising.orghttps://www.youronlinechoices.com/uk/your-ad-choices

4. Our Third Party cookies 

Below is a sample of significant Third Party cookies we use on our Site for the purposes of analysis or marketing.

Google Analytics - gathers information about how our website is used and turns that information into reports that we use to understand our Site performance. Google's privacy policy is available here

Google AdWords – tracks the success of our AdWord marketing campaigns with Google. 

5. Why we use cookies 

Functionality: To remember the preferences you set on our website, for example if you've accepted our cookie policy, so that we can create the experience you're expecting.

Understanding our Customers: To track the pages you visit and buttons you click on, so we can understand what is relevant to you and therefore create a more personalised experience for you. 

Personalisation: To link what we know about you (as our customer) to your behaviour on our website, so that we can understand more about you and create a more personalised experience for you. 

Product Improvement: To test new features or content so we can understand whether or not you like using or seeing them. 

Marketing: To market new products or features to you via other channels, and to create similar audience profiles (sometimes called 'lookalike audiences') we can market to, so we can target advertising to new customers for whom the marketing will be relevant.

Third party Connections: third party cookies can be used to help you navigate third party content on our site, to help their marketing and analysis or where the third party is our service provider and uses cookie data to provide us with insights into our website and how people use it.

6. Managing cookies 

You can choose to accept or decline cookies through your web browser. If you choose to decline cookies this can reduce your experience using many websites. You can also delete existing cookies through your web browser. See this helpful guide for more information.